What does the buyer wish to accomplish through this project?:

Facebook content creation, design and copywriting. Require 3-4 posts per week (16 posts per month). This project will run on a monthly basis.

Project Details & Specifications:

Content Calendar development process:

a) Copywriter proposes content for the month by populating the content calendar. The content buckets are pre-set, he/she would just need to propose based on the suggested content buckets. The end result is, the content calendar (CC) will be sent over to me with a pre-populated copy so that I can work to get approval.

b) Once the copy is approved, you will move forward to design images based on the direction of the proposed copy.
Depending on the content, the designer would need to:
i. Using the product image provided by MTG to create lifestyle visual
ii. Not using any product image to create general message content. i.e. create image from scratch
iii. Ability to create festive visuals using product images
iv. Touch up images shot by photographer

c) Once completed, you will send over images matching to what date each image corresponds to (the copy) and I will work on getting approval.

d) If all is approved, I will then take over to post and manage the Facebook page.

Additional Requirements:

Develop the content calendar based on the approved content buckets.

Here are some samples we are looking at:

a) Image created using stock image (provided by designer) with product image provided by Client:

 
b) Image created from scratch by taking direction from proposed copy: