What does the buyer wish to accomplish through this project?:

We want to create a digital marketing performance dashboard which includes data from paid media channels.
We're joining Paid media ads with GA and CRM data

Additional Information for Potential vendors:

Objectives and Key Deliverables

We want to create a digital marketing performance dashboard which includes data from paid media channels like Facebook, Google (DBM, AdWords, etc), Affiliates, SEO, others (e.g. AdRoll, Bing) with our Google Analytics data and finally our CRM data.

The ultimate goal is to see the full picture in terms of digital activities performance. The questions we want to answer:
- how many users did a specific actions
- how much does it cost? CP[x]

What's in scope:
- Hygiene data audit and cleanup of Paid media sources
- Google BigQuery Project: Create a data table in BigQuery with the specifications in metrics and dimensions
- Automation using Google Scripts (or other)

What's not in scope:
- Building a Dashboard visualization
- GA data cleanup

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Important: it's an onsite project.
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Additional Information
Google BigQuery, Experience with digital marketing data, base in Singapore and can work onsite.

Project Industry
Marketing & Advertising

Area of Expertise
Analyst / Research, Big Data / Data Analytics

Consultant Location
On-site in Singapore

Languages
English (Essential),

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Date Posted
16 May 2018 11:47

Start Date
27 May 2018

Duration (approximate)
20 Days
Budget (approximate)
$200-400 / day