What does the buyer wish to accomplish through this project?:

We are gathering quotes tor the works of our corporate website. We would like to invite you to be part of the exercise.
Please find the details below - they are benchmark for 1-year's work. And send in your quotes by Sep 4, 2019. Thanks much!
Scope of work;
Campaign Setup
Launch of 1x tactical campaign inclusive of;
- consultation to identify the buyer persona for the campaign and work with SPHMag on relevant offer/ CTA
- Creation of 1x landing page to explain the offer and 1x thank you page
- setting up of email automation to notify stakeholders
- setting up of PPC launch campaign
Web Project Coordination and Management
Maintaining CMS updates and backup, inclusive of;
- setting up of adhoc pages on website using existing templates, making changes to content in CMS
- setting up or amendment of redirectors
- manage backend form changes and integration of data to ActiveCampaign (email software)
- Limited to 2 hours per month (please state man-hour fees)
Campaign Management
Ongoing campaign management for Evergreen ad ratecard campaign , inclusive of;
- managing monthly PPC traffic acquisitions to ARC landing page
- updating of ARC landing page content
- updating of ratecards
- updating of ARC drip automation email content
- limited to 4hours per month (please state man-hour fees)
Media Budget allocated for ARC campaign
- Google/ Facebook - $12,000 (allocated budget)
Media Budget allocated for other tactical campaigns
- Google/ Facebook - $5,500 (allocated budget)