|Service Category:||Marketing Consulting|
|Type of Vendor requested:||Registered Business / Freelancer|
|Time frame:||As soon as possible|
|Purpose of Enquiry:||Committed to purchase|
|Purchasing Role of the Requester:||Purchase decision will require the approval of a superior|
|RFQ reference number:|
What does the buyer wish to accomplish through this project?:
Brand Perception Survey
Additional Information for Potential vendors:
Title: Brand Perception Survey
PRE & POST BRAND REFRESH CAMPAIGN STUDY
Company to conduct fieldwork, quality control, data processing and reporting for a custom research project in Singapore for a pre and post brand refresh campaign study. The key specifics of this project are described below:
Key Project Specifications
Sample Size N=500 each (for both pre and post studies)
Target Respondents Representative of 24+ year old Singapore residents
Approach 2 surveys (one before the campaign starts and one after the campaign has ran for a period of time) (exact dates to be confirmed with client)
Length of Survey
Pre-campaign study: 7 questions (brand perception questions)
Post-campaign study: 9 questions (brand perception + including campaign exposure & affinity questions)
Briefings & Project Spec’ing
Questionnaire Design & Iteration Sampling & Field Work Data Processing Project Management Deliverables Production
The following reports/services will be delivered to the client upon completion of project:
The following timeline will take effect, starting from the date of confirmation of agreement:
1 ONLINE REPORTING
2 RAW DATA
|Business/Industry of Buyer||Education|
Buyer Contact Details:
|Contact Number :||
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Note: This lead is open to vendors from Singapore only.
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