What does the buyer wish to accomplish through this project?:

Brand Perception Survey

Additional Information for Potential vendors:

Title: Brand Perception Survey

PRE & POST BRAND REFRESH CAMPAIGN STUDY
Company to conduct fieldwork, quality control, data processing and reporting for a custom research project in Singapore for a pre and post brand refresh campaign study. The key specifics of this project are described below:

Key Project Specifications
Countries Singapore
Sample Size N=500 each (for both pre and post studies)
Target Respondents Representative of 24+ year old Singapore residents
Approach 2 surveys (one before the campaign starts and one after the campaign has ran for a period of time) (exact dates to be confirmed with client)
Length of Survey

Pre-campaign study: 7 questions (brand perception questions)
Post-campaign study: 9 questions (brand perception + including campaign exposure & affinity questions)

Key Activities

Briefings & Project Spec’ing

Questionnaire Design & Iteration Sampling & Field Work Data Processing Project Management Deliverables Production

Deliverables
The following reports/services will be delivered to the client upon completion of project:
Timeline
The following timeline will take effect, starting from the date of confirmation of agreement:
1 ONLINE REPORTING
2 RAW DATA